12:51pm May 20, 2013
Be yourself. Only Better.
We provide recognizable, authentic, and effective multimedia branding to help your business or organization solve problems. We are AntiLabs.
From strategy to execution, we combine solid marketing principles with the flexibility to break free from the status quo and produce truly meaningful campaigns.

P*DE*Q manufactures pão de queijo, a delicious Brazilian inspired cheese bread. In 2010, AntiLabs crafted an integrated corporate branding system that has served the company since launch.

Guerrero Gallery is a space renowned for its commitment to showcasing compelling contemporary art in San Francisco — Anti Laboratories helped Guerrero Gallery cultivate a new fresh, authentic, and iconic brand in 2012; and we continue to assist Guerrero with their ongoing marketing and collateral needs.
With the Fresno Grizzlies celebrating their 10th year at Chukchansi Park in Downtown Fresno, Anti Laboratories was asked to create a 30-second TV spot to mark the occasion.

A 501(c)3 non-profit organization, Creative Fresno exists to help make the Fresno area a more accomodating region for creative professionals. In 2010, Anti Laboratories rebranded the organization to enhance ease of implementation across multiple platforms and better reflect the organization's values.

Since 2008, Anti Laboratories has collaborated with Fashawn to cultivate his distinct brand as he's ascended from Fresno rapper to internationally respected lyricist. Along with merchandising, record packaging and online projects, AntiLabs produced a number of music videos in association with director Punit Dhesi.
Shot over 4th of July weekend, 2011, director Punit Dhesi and Anti Laboratories followed Afrojack and Steve Aoki in Las Vegas to document the effects of Afroki in the music video for the track No Beef. To date, the music video has amassed 27 million views.

In 2009, 2010, and 2011 Anti Laboratories crafted original branding systems for Fresno Filmworks annual Fresno Film Festival. Each system was developed to create a unique and cohesive experience for each year and included festival collateral materials, web, print and video content

In 2008, the UFW welcomed our team to the organization's national headquarters, La Paz, in Keene, California to tour the facilities and collaborate on apparel merchandise. AntiLabs was tasked with parsing the organization's 50 year history of protecting worker's rights into a contemporary aesthetic — it's available online here
In 2010, AntiLabs developed a branding campaign for Fresno's annual multi-venue music festival, the Fresno Urban Sound Experience. The campaign was comprised of print, online and video for broadcast (directed by Punit Dhesi) projects.
Anti Laboratories is located in Downtown Fresno, CA. It's not as scary as you've been told.