9:08am April 24, 2014
Be yourself. Only Better.
We provide recognizable, authentic, and effective multimedia branding to help your business or organization solve problems. We are AntiLabs.
From strategy to execution, we combine solid marketing principles with the flexibility to break free from the status quo and produce truly meaningful campaigns.
A little bit of what we've been working on over the past few years. Our reel features shots selected from our commercial and music video projects. Visit our blog for a bit more about our reel and video work from our director Punit.
Over the course of two days in Spring 2013, AntiLabs set out to document the story of CartHop and its impact on Downtown Fresno's lunch hour. The documentary features perspectives from community stakeholders including Fresno mayor Ashley Swearengin to tell the story of how the event came about and how it benefits the community. The project is the culmination of a comprehensive branding effort Anti Laboratories crafted for the CartHop project.
Kepler is a tuition-free charter elementary school in Fresno that embraces a new set of ideals in education. Kepler represents a philosophical commitment to empowering students to have a clear sense of how they can impact the world around them for good. In 2013 we created a visual brand for the school to communicate these ideals.
P*DE*Q manufactures pão de queijo, a delicious Brazilian inspired cheese bread. In 2010, AntiLabs crafted an integrated corporate branding system that has served the company since launch.
Guerrero Gallery is a space renowned for showcasing compelling contemporary art in San Francisco — Anti Laboratories helped Guerrero Gallery cultivate a new fresh, authentic, and iconic brand in 2012; and we continue to assist Guerrero with their ongoing marketing and collateral needs.
With the Fresno Grizzlies celebrating their 10th year at Chukchansi Park in Downtown Fresno, Anti Laboratories was asked to create a 30-second TV spot to mark the occasion.
A 501(c)3 non-profit organization, Creative Fresno exists to help make the Fresno area a more accomodating region for creative professionals. In 2010, Anti Laboratories rebranded the organization to enhance ease of implementation across multiple platforms and better reflect the organization's values.
Since 2008, Anti Laboratories has collaborated with Fashawn to cultivate his distinct brand as he's ascended from Fresno rapper to internationally respected lyricist. Along with merchandising, record packaging and online projects, AntiLabs produced a number of music videos in association with director Punit Dhesi.
In 2009, 2010, and 2011 Anti Laboratories crafted original branding systems for Fresno Filmworks annual Fresno Film Festival. Each system was developed to create a unique and cohesive experience for each year and included festival collateral materials, web, print and video content
In 2008, the UFW welcomed our team to the organization's national headquarters, La Paz, in Keene, California to tour the facilities and collaborate on apparel merchandise. AntiLabs was tasked with parsing the organization's 50 year history of protecting worker's rights into a contemporary aesthetic — it's available online here
Anti Laboratories is located in Downtown Fresno, CA. It's not as scary as you've been told.